ADDRESSABILITY

1. First-Party Data

In a world without third-party cookies, first-party data is king.

At Criteo we’ve already built a unique shopper graph across both the demand and supply side. This enables privacy-safe activation via solutions like hashed emails at scale—and maintains 1:1 addressability across the ecosystem.

2. Google Privacy Sandbox

We’ve been a leading partner of the Google Chrome team since the earliest days of the Privacy Sandbox.

This partnership ensures we can enable retargeting, interest-based advertising, and measurement across 63% of global browser traffic—and all without third-party cookies.

3. Closed Environments

With retail and social media audiences, you get the best of both worlds with Criteo.

Our strategy connects partners to audiences from 200+ retailers via our Retail Media Network—as well as millions of logged-in users on social platforms like Meta.